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Hello Curses - The machines behind her in the photos are a mixer (looks like a Lightnin' brand mixer) and a viscometer.
Her story sounds about right from a process standpoint. Colors are usually chosen by Marketing people and they are given to cosmetic chemists to match. Her story is a bit naive however. Every manner of color has been made and there is nothing unique about what she is doing. The reason you don't see funky colors for sale is because people don't buy them in high enough volumes for companies to make them.
It is not the lack of creativity of cosmetic chemists, it's the lack of influence they have on what products get launched. Chemists make the formulas that Marketing people want to launch. The industry is really driven by Marketing departments. Those departments are driven by consumer research.
Hope that makes sense.
Incidentally, she should really be wearing safety glasses in the lab.
There are no standard industry tests like the one called the "One Stroke Opacity Test" but this is a fairly common practice of people who develop lipsticks. During production, lipstick batches are tested for hardness (using a cone penetrometer) and for stickiness (usually a trained panelist does this).
The problem with the One Stroke Opacity Test is that products will behave differently on different types of skin. It may work for her skin, but others may get a different result.
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