Save Money on Beauty Care Products and
Learn the Secrets Companies Don’t Want You to Know

100% Guaranteed or Your Money Back

"For the real scoop on cosmetics and hair care,
forget stylists ask the scientists at The Beauty Brains"

Science Magazine, August 2006

What’s the number one thing cosmetic and personal care companies do NOT want you to know about the products you buy and use everyday?

That more expensive doesn’t mean that it works better.

Cosmetic companies, department store salespeople, and even some dermatologists would have you believe that the secret to wrinkle-free, gorgeous looking skin requires some mysterious, magical herb, vitamin, advanced protein, mineral, nano-particle or special gizmo that pulls your skin tight when you sleep.

And the companies and people that sell hair care products are no better. Hairdressers and stylists will sell you lotions and potions at incredibly high prices promising the fix to all your hair problems that will give you a hair style suitable for the runways of Milan.

It’s time to pull back the curtain.

It’s time to learn the truth from people who know the science behind these products!

It’s time for The Beauty Brains – Real Scientists Who Answer Your Beauty Questions

What Beauty Company Insiders Do Not Want You to Know

The beauty products of today are the best they’ve ever been. They are created by scientists, known as formulators, who spend years creating formulas to make people look, smell and feel better.

Each and every day hundreds of millions of people buy and apply these products to their skin and hair in the hopes that they’ll be immediately transformed into the people they want to be. And for that transformation, people are willing to pay A LOT of money.

Cosmetic and Personal Care companies spend BILLIONS of dollars in advertising to convince you that you need to spend more and more money on these products. They create television commercials, radio spots, magazine ads, and even pay people to write great reviews just to convince you to buy their products.

But do you know what they don’t tell you?

They don’t tell you the whole truth. They don’t tell you what the scientists who create and test the products really know. They don’t tell you the insider information you’ll get from the real cosmetic scientists at The Beauty Brains.

That’s why some in the beauty industry are outraged that they have written this book and the Beauty Brains blog that reveals the truth about the beauty products you use every day.

Here’s just a few of the things they don’t want you to know:

• You do not need to spend hundreds of dollars to look and feel good.
  
  
• Salon products are not necessarily better than products you can buy in the store.
  
  
• Some of the most expensive cosmetics are made by the same companies as less expensive brands and often use the same formulas.
  
  
• You personally have the power to figure out which products are lying to you just by reading the labels!
  

So why are there more expensive products that don’t work as good as lower priced options? Because beauty companies know most people will pay as much as they can to make themselves look and feel better. Beauty companies are in the business to make money. Sure, they want to give you products that work, but they also want to get you to pay the most money to have it.

The scientists at the Beauty Brains have no product to sell so they won't try to trick you. They answer your beauty questions by reviewing the latest scientific findings and communicating it to you in an understandable, sometimes witty way.

Who Can You Trust to Give You Honest Information?

Beauty products can be complicated. Think about how and where you learn what is true and what's not. Is it from the company that's selling the product? The magazine ad, blogger or paid editorial who's pushing the product? Or maybe it's from the salesperson or salon stylist who is parroting back what the marketing departments of the cosmetic companies are telling them?

Unfortunately, most of these people have a vested interest in getting you to buy one product or another. There are not a lot of people you can trust in the beauty industry to learn what really works and what doesn’t.

You can’t trust the companies making the products. They want you to spend more and more money.

You can’t trust the stores selling the products. They too want you to spend as much money as they can get you to spend.

You can’t trust the salespeople. They often earn a commission off the products you buy and have an incentive to get you to spend as much as possible.

You can’t even always believe the editors of popular beauty magazines and blogs. They are often time-crunched to fill space and will reprint marketing information from beauty product manufacturers just to make their deadlines.

So who can you trust to learn the secrets of beauty products?

The real scientists at the Beauty Brains!

Here’s How to Learn What Beauty Products
Really Work and Which Ones Don’t

Let’s face it… the average consumer didn't get a degree in chemistry or biology so they won't be able to cut through the cosmetic marketing hype and advertising to figure out what really works.

It’s a bad situation but help is finally here.

And that help is the Beauty Brains.

Before the Beauty Brains started their popular blog, they were just talented cosmetic chemists happily toiling away in their labs creating the best cosmetic formulas they could. Occasionally, the folks from the Marketing department would ask their opinion about products and these scientists would always have the answers. The Beauty Brains were also popular at parties whenever someone learned that they worked on cosmetic products.

They were inundated with all kinds of questions.

“Will this product really make my hair grow thicker?”

“Is there any truth to the rumor that parabens will cause cancer?”

“What is the best product to get rid of fine lines and wrinkles?”

The Beauty Brains found that they really loved answering these questions. Whenever they were asked something they didn't know, they knew exactly what research to review to find the answer.

Unfortunately, they had no outlet for all this information they knew people would want. They also weren't allowed to be free to speak their mind about certain topics because they worked for companies that sold specific cosmetic products.

That's when they got the idea to start The Beauty Brains.

From the beginning they have answered questions from anyone in the Beauty Brains community just the way they would if you met them at a party. In fact, if you have a beauty question right now, you can log onto their site and just Ask The Beauty Brains.

But if you want answers found to over 100 of the most frequently asked beauty questions, look no further than the Beauty Brains book.

Here are just some of the questions you'll find answers to in the Beauty Brains book.

• What's the best way to dry your hair?
• Do your hair really need protein and vitamins?
• Is an aspirin mask good for your skin?
• Do shave minimizing lotions really work?
• How can you clean your hair with conditioner?
• Are silicones bad for your hair?
• Will hair dye give you cancer?
• What's the right way to apply sunscreen?
• Can you become addicted to lip balm?
• Are lip plumpers really worth the money?
• Why does foundation make my skin photograph white?
• Is nail polish bad to breathe?
• What are the 3 biggest lies cosmetic companies tell?
• Are you confused by organic products?
• Should you be worried that cosmetics are poisoning you?
  
  And much, much more…

You’re mere seconds away from having answers to some of your most burning beauty questions. The Beauty Brains is the only beauty book that will give you straight answers about beauty products. It's the only beauty book written by practicing cosmetic scientists who aren't trying to sell you beauty products. The Beauty Brains book arms you with the knowledge you need to become a smarter beauty product shopper.

Just think of all the money wasted each year on ineffective cosmetics and personal care products. People are so disappointed when they spend a lot of money on things that don't work.

After you've read the Beauty Brains book, you'll be smart enough to answer the beauty questions of your friends. You'll be the one that people turn to when they want advice about what products are worth buying and which ones aren't.

Simply invest in the Beauty Brains and and get on with making the right decision about your cosmetics, skin and hair care products.

No-Hassle 100% Money-Back Guarantee

If you're unhappy with the Beauty Brains book for any reason at all, simply email the Beauty Brains within 90 days for a full and courteous refund. That’s all there is to it, and it’s that easy.

Don’t wait a minute longer… The secrets of the cosmetic world are yours with absolutely no risk. Click Here to get your copy of the Beauty Brains book via 100% secure online ordering.

"The Beauty Brains critique
the science, or lack thereof, behind products."

New York Times
Fashion and Style Section, July 2007

This book could change the way you think about
beauty products forever

Here’s why:

Most everything you’ve learned about cosmetics and personal care products comes from your friends, family, hairdressers, beauty editors, or marketing companies. But you never hear from the people that actually MAKE and test the products. You never hear what the cosmetic chemists really say behind closed doors. That is…until now!

The Beauty Brains are cosmetic scientists. They know what works and are not afraid to tell you the truth. They have no products to sell. No services to push. They are just pure scientists who are sick and tired of the marketing BS that causes well-intentioned consumers like you to waste hard earned money.

Here’s a typical question…

“Dear Beauty Brains,

I would like to know if spending more money on conditioners is worth it for increasing the strength of your hair. As a science teacher I would like to be able to explain why conditioners increase the strength of hair, and why the more expensive ones should work better!

Kathy”

Kathy, from one science professional to another, we can tell you that expensive does NOT always mean better when it comes to hair and skin care products. But to explain further, we’ll have to fill you in on how conditioners work.

How do conditioners strengthen hair?
The outer layer of the hair consists of overlapping scales called cuticles. These cuticle are like the shingles on the roof of your house – they protect what’s beneath it. As your hair is damaged from washing and drying and combing and brushing and perming and coloring, the cuticle starts to wear away. When this happens your hair is broken more easily.

Conditioners strengthen hair two ways. The most important thing they do is to smooth the cuticle and help keep it in place. The “strengthening” effect can be shown by measuring combing force.

The other effect is internal. Some materials, like panthenol, penetrate into the cortex, the middle part of the hair. By interacting with the proteins in the cortex, these conditioners can improve the tensile strength of hair. This type of strength is measured with an instrument that pulls on individual hair fibers (after they’ve been removed from your head, of course!) and measures how much force it takes for the hair to break.

Are expensive conditioners better?
So do expensive conditioners strengthen hair better than cheap ones? Not necessarily. The very, very cheap conditioners typically rely on one or two conditioning agents to do the job. And they usually can’t afford to use silicones, which are among the most effective smoothing agents. So, chances are, if you’re only spending a buck or two on your conditioner, you’re not getting the best product.

But once you get up to the $4 or $5 conditioners, the differences in strengthening are less significant. For example, Pantene and Tresemme are among the best conditioners we’ve ever tested and they’re certainly not that expensive. Most mid or high priced conditioners will do a pretty good job of lubricating your hair to prevent breakage.

Can a conditioner be TOO expensive?
What about the conditioners that are $30 per bottle? They use the same basic types of ingredients as products that are $10 or less. They may cost 3 times more but they certainly don’t strengthen your hair 3 times more!

But as we always say, you should buy what you like and what you can afford. If you really like the way Frederic Fekkai’s Overnight Hair Repair makes your hair feel, and you can afford the $195 per bottle then go for it. (Yes that’s right – it’s a $200 conditioner!)

However, don’t buy a conditioner just because you think that it will make your hair stronger than another less expensive brand.

The Beauty Brains bottom line
Picking the right conditioner is a very personal thing. There are literally thousands of combinations of ingredients out there and it's tough to know which one is best for you. So talk to your friends who have similar hair types. Or just experiment until you find something that feels good. But DON'T be tricked into spending more money than you want to. You really don't need to.

What Topics Do the Beauty Brains Cover?

The Beauty Brains are a group of cosmetic scientists who have experience formulating a wide variety of cosmetics and personal care products. In this first book they cover topics ranging from skin, hair, makeup, nails, fragrances, cosmetic surgery, and the beauty industry.

Many of the questions you have right now about cosmetic and beauty products are covered in the 11 chapter book including...

Chapter 1 – Hair Products and How They Work

Chapter 2 – Tips on Caring for Your Hair

Chapter 3 – Hair Myths

Chapter 4 – Skin Treatment – From the Silly to the Sublime

Chapter 5 – The Biology of Beautiful Skin

Chapter 6 – Marvelous Makeup

Chapter 7 – Nail Knowledge You Need

Chapter 8 – The Science of Smell

Chapter 9 – Scandals and Secrets of the Beauty Industry

Chapter 10 – Cosmetic Surgery Shenanigans

Chapter 11 – Cosmetic Concerns and Perilous Products

In addition to answers to the most commonly asked beauty questions, the Beauty Brains provide useful tips in an easy-to-read format on a wide range of topics. For example...

• 4 Ways to Tell If Your Cosmetic Has Expired
• 7 Ways to Hack Your Broken Beauty Products
• 5 Home Beauty Gadgets that Really Work
• 10 Tips to Stop Smelly Hair
• 4 Easy Tips to Longer, Stronger Nails
• The Top 5 Causes of Darkened Armpits and How to Stop Them
• Top 10 Split End Busters

...and More

What Else Can You Find in The Beauty Brains?
Everyday thousands of people turn to the scientists at The Beauty Brains blog for answers to their most important beauty science questions. Now, for the first time, their most popular answers are collected in print for your education and enjoyment. In this book you'll learn how cosmetic products work, what advertising claims actually mean, and which ingredients really matter.

Find out how The Beauty Brains have helped a half million people be smarter cosmetic shoppers. Click button to get the only beauty book that will give you straight answers about beauty products.

What Are People Saying About The Beauty Brains?

Ivy
Hello there! I just wanted to inform you how much I liked your writing. You're performing a useful service, so just go girls!

AdviceAmy
You guys are GREAT! Much-needed. Such a relief to see you debunking the crap! Looking forward to becoming one of your regular readers.

Sharon
I was browsing through your site and it looks amazing.

Kim
I like your blog, very different take on this industry. Great idea.

Lara
Love your site! I am in a panic and I don't know who to turn to so I thought I'd call in the experts.

Anonymous
The Beauty Brains are simply amazing! Thank you for telling the truth.

LotionBar
Wow. You just put a name to something I just thought made me a freak of nature all my life.

Kathie Lee
I have been a devout reader for quite some time now, and I must say that I love your blog!

Anonymous
I lurrve this site!

Greg
You've got great insight and writing skills too!

Anonymous
Hey, i just discovered this site and i consider it to be really interesting, Keep up the good work!

I am Fashion
I LOVE the concept of your site. I've always wanted to know about the actual science of the products we use and beauty myths.

Amanda
Hey, I've really enjoyed reading the Beauty Brains and all the archives.

Jaz
I really love the Beauty Brains. Thank you for doing this.

Anonymous
What a great blog! I've started reading labels and actually know what some of the stuff means now.

Gemma
You never fail to impress me with your unbiased look at all these controversial ingredients. Thank you so much for not jumping on the 'surfactants are evil' bandwagon, and for giving people the honest truth.

Kristopher
Ooh la love. You guys are good.

Debby
I love the Beauty Brains. I take a look at it everyday.

Bunny
I think you have a great blog. It's so neat to look at beauty from the
scientific point of view and find out what the ingredients really do...who is hyping what and true beauty cures. I love your site.

Summer
What a treat the Beauty Brains is! I can't get enough. THANK YOU SO MUCH FOR YOUR SERVICE!

KicksNLicks
You have an awesome blog. Nice job!

Ready to order?

* 200 plus page paperback of commonly asked beauty questions.
* 100% No-Hassle Money Back Guarantee

Frequently Asked Questions

1. Who are the Beauty Brains?
The Beauty Brains are a group of cosmetic scientists who understand what the chemicals used in cosmetics really do, how products are tested, and what all the advertising means.

Left Brain
The most hardcore skeptical scientist of all the Beauty Brains, the Left Brain peruses the world of science to bring you the latest developments and how they might apply to the cosmetic world.

Right Brain
Still scientific, but a bit less militant, the Right Brain has a good eye for the humorous, and human interest, side of science. The Right is particularly skilled in interpreting advertising claims.

Sarah Bellum
The more sensitive Beauty Brain, Sarah focuses on the aesthetics of the cosmetic world and is more likely to find stories on the pages of People than Pubmed.

The Other Lobes
The other Brains work behind the scenes researching questions, reviewing the latest beauty technology, and keeping up with the day to day business of running the website.

2. Who is the Beauty Brains book for?
The Beauty Brains is a book for anyone interested in the science and truth about the cosmetics and personal care products they use everyday. It is written in an easy-to-understand manner and explains insider secrets about beauty products. If you ever wondered what all those chemicals are on the back of that body wash bottle, the Beauty Brains can tell you. You'll learn something and may even laugh out loud.

3. What is the purpose of the Beauty Brains?
The Beauty Brains exist to help you cut through the confusing, misleading and sometimes false information that the beauty companies bombard you with. Their goal is to explain cosmetic science to you in a way that’s entertaining and easy to understand.

The believe that the more information you have, the better you’ll be able to find products that you like at a price you can afford. So, you can listen to the advertising. Or advice from a friend. Or what your stylist tells you. But if you want to really understand cosmetic products in an unbiased, scientific way, Ask The Beauty Brains. You’ll get answers from a team of scientists who have no sales pitch and nothing for you to buy.

4. What topics does the Beauty Brains book cover?
The Beauty Brains are cosmetic scientists who have experience with all kinds of cosmetics, beauty and personal care products. This book answers over 100 questions about make-up, nails, skin, hair, cosmetic surgery and much, much more.

Ready to order?

Click below to get the only beauty book that will give you straight answers about beauty products.

100% Satisfaction Guarantee!

Unconditional 90 Day Money Back Guarantee

If the Beauty Brains book is not for you just say so and

you'll receive a quick and courteous refund.

The Beauty Brains - Real Scientists Answering Your Beauty Questions